Marketing Software Reviews
No matter where you are at in with promoting your business online, there are so many amazing tools that can help build and scale your business, save you time and automate important activities.
Your goal should be to only use the tools that enable you to stay focused on your business and your goals and not the ones that look like they “might help” and “look really cool” but go unused. Remember there is definitely a learning curve to all tools and that alone can be the biggest hurdle for many business owners.
Here, I’ll explain each type of tool, offer the names of specific tools, their pricing, features and pros/cons and at what stage of your business you might consider using it. Let me know if you have any questions.
Content Management Tool
While I know it might be initially easier to use Wix or Squarespace, I would strongly recommend, you put the time, effort and a little bit more money into building a wordpress site for your coaching business.
A wordpress site has the most flexibility and compatibility with other tools and will grow with you as coaching business grows. There are a few steps you’ll have to take but I’ll walk you through it and I’ll also share where to find many affordable resources that can help you launch and manage a basic wordpress site.
You can get started with one of the free wordpress themes or you can shop for a theme which is essentially a template that already has the pages and features you’ll want to showcase your coaching business. There are thousands for wordpress themes that have been developed for specific industries.
Purchase a Domain / Hosting
WordPress required a domain and hosting, so I recommend Bluehost.
Bluehost is both reputable and known for being a WordPress friendly hosting provider. They have great customer service and you can easily install wordpress in one-click. When you sign up for hosting you are given a domain listing for the first year free and subsequent years are typically $14.95.
Scheduling Tool
Automate managing appointment scheduling and send customizable appointment reminders.
This tool also integrates easily with your calendar, video conferencing and email messaging / sms messaging / video messaging marketing tools. You will be able to automatically add new appointments, remove cancelled appointments to your calendar, include video conferencing links and trigger messaging campaigns. You’ll need to use Zapier, a tool that allows you to integrate your applications
Email marketing
All online businesses need an email marketing tool that enables them to market their services and to stay connected with their audience.
ConvertKit is a powerful and affordable tool that integrates nicely with WordPress. ConvertKit allows you to easily create forms on your website and landing pages to capture emails from those interested in your products/services
API Integration
Video Conferencing
Connecting with clients or a group of clients face to face can be invaluable. Zoom allows for video conferencing for single or multiple participants. Sessions can also be recorded and shared.
Password Security
LastPass securely remembers all your passwords so you don’t have to. This tool adds an extension to your browser for saving and accessing passwords to the applications your frequently use.
Instapage is the most functional, user-friendly, high-performing, easiest and most affordable landing page software.
TextMagic
Text messaging have a 8x higher engagement rate than emails and voicemails. Implementing a texting strategy in your sales process could make all the difference. Appointment reminders with a text message are
Video messaging
Webinar Platform
Document Sharing
Image Creation
Project Management
